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Support offer for adventure tourism firms

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By Fiona Reid
Front
Support offer for adventure tourism firms

THERE is increasing recognition of the value of the outdoors to the Dumfries and Galloway economy and the role it plays in supporting sustainable economic growth by creating employment, sustaining tourism spend and enhancing the area’s profile.

And the sustainable growth of adventure tourism is now a strategic priority for Dumfries and Galloway Council. They have launched an accelerator scheme to push business growth across targeted businesses.

It will offer a series of specialist workshops with inspiring speakers, one-to-one expert advice and collaboration opportunities with like-minded businesses.

Those taking part will gain insight into emerging local, national and international trends to understand challenges and opportunities for adventure tourism locally.

In depth analysis into Scotland’s tourism sector and experience economy, including how to use market research effectively will be explored. Reaching desired markets via online platforms, the travel trade and trade shows will also be discussed.

The fully funded programme offers flexible support and has been designed specifically to develop adventure tourism experiences. It is open to a range of businesses looking to grow, from adrenaline-inducing mountain biking and white-water rafting, to hillwalking, wild camping, foraging and cookery.

Cllr Archie Dryburgh said: “Help to grow businesses in the adventure tourism sector could not come at a more crucial time. Adventure operators across Dumfries and Galloway will be given the opportunity and support to really grow their business and turbo charge their efforts to reboot their operations post covid.

“There are incredible opportunities ahead for the sector and it is imperative that we work collaboratively to ensure that tourism is rebuilt for the better and is stronger than ever.”

The local authority are looking for motivated and enthusiastic businesses of all sizes to register interest by March 31.

Cllr Dryburgh added: “We’ll work with businesses to maximise their potential.”

  • Sign up at https://bts.scot/adventure-tourism-accelerator/ before March 31.
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