The latest waste plastic project for the Lockerbie firm has also got the backing of Team GB Paralympian Claire Cashmore.
It was laid in Leeds at the weekend in a partnership between the company and Volvo Car UK celebrating sustainability.
MacRebur were last year selected as one of Volvo’s ‘Visionaries’ for their eco work and the recycled roads project in Yorkshire highlights Volvo’s commitment to safe and sustainable innovations and keeping valuable materials in circulation.
The car manufacturer’s brand ambassadors, the Brownlee brothers and Claire, attended the laying and unveiling of the new stretch, which incorporates 850 kg of waste plastic, and the medal winning trio were the first to give it a go on Sunday.
Jonny Brownlee said: “Who knew that you could fill potholes with recycled waste? I’m proud to be a part of a solution that allows cyclists and motorists to follow their passions in a sustainable and safe manner and reduce the impact of our sport on the planet.”
MacRebur co-founder Gordon Reid said: “We are delighted to be working alongside Volvo Car UK – an industry-leader with regards to safety and sustainability – on the Recycled Roads project in Leeds. Volvo and MacRebur share the same values when it comes to promoting a circular economy and pioneering smart, innovative solutions to benefit road users and wider society.”
And Kristian Elvefors, Volvo Car UK managing director, added: “We are delighted to be involved with a project that represents a commitment to improving safety on the roads for cyclists and motorists, as well as one that showcases an ingenious sustainable solution to road maintenance.”