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Parenting trends revealed

By Fiona Reid
Parenting trends revealed

KEY trends in parenting for the year ahead have been revealed and we’ve been mulling them over in the Be office.

TantrumXYZ, the website for tech-savvy, design-conscious parents, is predicting ten hot themes this year:
* An increase in the use of male nannies – or mannies – as more men opt for a job in childcare.
* Extended childminding when registered childminders club together to look after groups of children, giving more of a nursery experience.
* A move towards healthier chocolate treats for youngsters, which contain alternatives to processed sugar and dairy.
* More interest in gender neutral clothing and toys.
* An increase in parents choosing to home school their children.
* Flexible working for parents on the back of the Equality and Human Rights Commission’s #WorkingForward campaign.
* Dads being featured more prominently in advertising and not just mums.
* An explosion of new apps, websites and gadgets created by parents for other parents – aka parenttech.
* Famous kids bloggers, vlogggers and reporters.
* Growing demand for high quality, low alcohol drinks, ideally with added health benefits.
The report is based on research with parenting influencers, early-adopters, the parenting business network and UK mums and dads.
Website editor Lisa Williams said: “These are the shifts we will see in the parenting world. They are in line with the societal shifts we see elsewhere, such as the move towards a more health-conscious, tech-savvy, and gender-neutral society.”
What do you think, will you be embracing any of the trends?


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