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New visitor map will boost farms

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By Fiona Reid
New visitor map will boost farms

WORKING farms in Dumfries and Galloway are expected to see an increase in visitors with the launch of a new promotional map by Scottish Agritourism.

The sector body recently produced the new Go Rural map to showcase Scotland’s best farms and crofts to visit to buy food and drink, to spend the day, or to stay on holiday.

This year’s guide features 217 farms and more than 10,000 copies are being distributed throughout Scotland in VisitScotland information centres, while further copies will be distributed by Scottish Agritourism members within their own businesses, from Shetland to Dumfries and Galloway.

A digital version of the map and guide to Scotland’s agritourism sector is also featured on

Agritourism is increasing in popularity as consumers seek the authentic experiences which visiting a farm can provide. The map includes information encouraging members of the public to act responsibly and be safe in the countryside.

Caroline Millar, from Scottish Agritourism, said: “We are delighted to launch our 2023 map as we celebrate Scotland’s first ever national agritourism month in May.

“Scotland’s farms and crofts welcome over 1.5 million visitors every year through agritourism and there is a target to increase this to two million per year by 2030 in line with the national strategy.

“This map will help people visit multiple destinations across Scotland and drive-up tourism spend in rural Scotland.”


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