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Food and drink partnership fuels tourism drive

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By Fiona Reid
Food and drink partnership fuels tourism drive

THE South of Scotland Destination Alliance and Scotland Food & Drink have joined forces to boost tourism and aid the region’s recovery.

They aim to put food and drink producers from across the region in the spotlight through a series of collaborative initiatives highlighting the array of produce that can be sourced locally.

It comes after new research revealed that food and drink is a leading factor for holidaymakers when it comes to choosing a destination and is a significant area of interest for a key target market of affluent “metropolitan adventurers”.

The partnership will see some major joint marketing initiatives taking place highlighting local produce – and the first took place this week at the SDDA inaugural annual conference in Dumfries.

In November, there will be large scale expo/showcase events in both the Borders and Dumfries and Galloway, bringing together food and drink producers with tourism businesses.

Ross McAuley CEO of SSDA, said: “Our partnership with Scotland Food and Drink will help highlight the growing range of natural produce found across Dumfries and Galloway and the Scottish Borders – from farm to fork. By placing food and drink firmly in the centre of holidaymakers’ minds, we are supporting the region’s post-pandemic recovery and building a stronger future.”

Joe Hind, for Scotland Food & Drink, added: “Our partnership with the South of Scotland Destination Alliance will raise the profile of the area’s amazing food and drink providers and producers, and forge new networks within the tourism and hospitality sectors.

“Some of the best food and drink in Scotland, if not the world, can be found across the fertile lands and clean waters of the South of Scotland.”

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