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First ever tourism conference

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By Fiona Reid
First ever tourism conference

RECOVERING from the pandemic and helping the region become a leading destination will both be the themes of the South of Scotland Destination Alliance’s first conference.

It will take place at the Easterbrook Hall in Dumfries on March 15 and will bring together the local tourism industry.

The conference will feature a series of workshops, networking events, panel discussions and talks exploring themes such as destination development, sustainability and place branding, as the Alliance (SSDA) seeks to support the region’s recovery and future growth.

Key speakers and guests will include Simon Calder, a leading travel journalist and broadcaster; SSDA chairman David Ibbotson; Jane Morrison Ross, CEO of South of Scotland Enterprise; and Rob Dickson, from VisitScotland.

SDDA CEO Ross McAuley will also speak at the event and said: “After two years of disruption, this is a great chance for the tourism and hospitality sector across the South of Scotland to come together, share idea and build relationships as we look to draw new visitors and investment to our area.

“At the conference we will share our research and marketing plans and hear from experts from across the tourism sector. After such a tough period, it’s exciting to have this opportunity to get back together and build tourism in the region in a way that is sustainable, of benefit to local communities and provides a real, and long-term, boost to the region’s economy.”

The SSDA, which brings together Dumfries and Galloway and the Scottish Borders, aims to transform the south of Scotland into a year-round world class destination, growing tourism spend in the region and creating job opportunities.

To find out more about the conference, visit

Dumfries and West, Front

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