Three generations of the Edgars, of Whitecroft Mains at Carrutherstown, are fronting the new Arla Farmers Milk product nationwide.
And smiling photos of parents Kevin and Pat, son John and wife Kirsten and their children Jack, 6, and Kate, 4, will appear alongside the milk in Asda stores around the UK, as well as online and on the supermarket’s vans.
Former Annan cornet John, 39, and his family travelled to the Great Yorkshire Show in Harrogate this week to launch the product alongside celebrity chef James Martin.
A promotional video was also released on social media, which was filmed on the farm and shows John talking about the hard work dairy farmers do to get milk on to the shelves and saying: “That’s my milk and I’m proud of that.”
The Farmers Milk has been created to give shoppers the opportunity to pay a little more, knowing that an extra 25p on every four pint bottle will go back to the farmers.
Arla Foods amba Farmer Board director, Jonathan Ovens, said: “The launch of this new milk is a great boost to our dairy farmers. People want to know more about where their food comes from and who benefits and are willing to pay more if they know it goes directly to the farmers that produce it. As we’re part of a cooperative, the money we receive goes back to the farmers who supply our milk.”