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Danny dreams big for streetwear brand

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By Fiona Reid
Front
Danny dreams big for streetwear brand

A NEW clothing brand has hit the street, launched by an ex-Lockerbie Academy student.

STREETWEAR . . . Danny Proctor 

Danny Proctor, 27, first started working on his streetwear brand ‘Beyond Thirteen’ in late 2013 in his spare bedroom.

And this month his website and online store went live.

The Abertay University graduate, who now lives in Manchester, designs, produces and sells a range of specially designed tshirts, beanies and backpacks aimed at the 16 to 24 market.

Discussing his business, he said: “Designing and producing clothing was always something I thought I could do, but never really put it into practice until late 2012 when I first began screen printing as a hobby.

“It wasn’t until I’d got the hang of printing that actually working on my own brand became a possibility.”

In 2013 Danny started working on his business plan and on June 10 this month his vision became a reality when he made his website live.

Sharing the secret behind the name of his brand, Danny said: “In 2015, my girlfriend and I travelled throughout the majority of India.

“Throughout the trip nothing seemed to go right for us: visa issues, missing two flights, lost luggage, robbery and illness, amongst other things, helped us come up with the name Beyond Thirteen, thirteen being unlucky, we thought it worked well as a brand name, and had meaning.”

Danny describes his eco friendly brand as ‘driven, bold and creative’ and he hopes to work with students to give both his business edge and help boost students’ careers.

He said: “The artist collaboration scheme is something I’ve wanted to do since studying computer arts at university. “I always felt there was so much talent involved with students at university and a majority of the time it goes un-noticed while they are studying.

“Given the opportunity, students would be able to promote their already existing art via a new method, all the while making some money. It’s not just about making money though, it’s about starting a family.”

In the near future Danny wants to expand who he works with, he said: “Eventually I want to support local skateboarders and musicians via different sponsorship methods and build a family of like-minded people who can benefit from the brand.”

And speaking of the future, Danny’s dreams for the company in years to come include selling his stock in stores around the UK, collaborating with other labels and owning his own shops UK-wide.

Annan and Eskdale, Front, News

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