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Charity seeks vape campaign support

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By Fiona Reid
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Charity seeks vape campaign support

YOUTH groups in Dumfries and Galloway are being urged to join a campaign calling for the end of vapes advertising and marketing being targeted at children and young people.

ASH Scotland is marking World No Tobacco Day by gathering more support for their campaign.

‘Protecting young people from tobacco industry interference’ has been chosen by the World Health Organisation (WHO) as the theme for this year’s campaign.

And they are aiming to amplify the voices of youth groups and youngsters who want to stop the marketing of sweet flavoured, brightly coloured vapes and their promotion by organisations funded by tobacco firms targeting young people.

Charity chief executive Sheila Duffy said: “We are keen to hear from children’s and youth groups in Dumfries and Galloway who want to speak out about ‘predatory’ tobacco industry marketing tactics promoting vapes and creating a new wave of addiction.

“For decades, tobacco industry promotions lured young people into starting to use their addictive and harmful products and, in recent years, the same is now happening with vapes.

“Vapes contain high levels of nicotine, which is very addictive, as well as chemicals that have not been safety tested for breathing in and could damage lungs over time.

“We want to support young people in Dumfries and Galloway to raise their concerns about vape marketing that is targeted at them and their friends, and there is no better opportunity than during the General Election campaign!”

To find out more, go to www.ashscotland.org.uk/WNTD.

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