Parenting trends revealed

TantrumXYZ, the website for tech-savvy, design-conscious parents, is predicting ten hot themes this year: * An increase in the use of male nannies - or mannies - as more men opt for a job in childcare. * Extended childminding when registered childminders club together to look after groups of children, giving more of a nursery experience. * A move towards healthier chocolate treats for youngsters, which contain alternatives to processed sugar and dairy. * More interest in gender neutral clothing and toys. * An increase in parents choosing to home school their children. * Flexible working for parents on the back of the Equality and Human Rights Commission’s #WorkingForward campaign. * Dads being featured more prominently in advertising and not just mums. * An explosion of new apps, websites and gadgets created by parents for other parents - aka parenttech. * Famous kids bloggers, vlogggers and reporters. * Growing demand for high quality, low alcohol drinks, ideally with added health benefits. The report is based on research with parenting influencers, early-adopters, the parenting business network and UK mums and dads. Website editor Lisa Williams said: “These are the shifts we will see in the parenting world. They are in line with the societal shifts we see elsewhere, such as the move towards a more health-conscious, tech-savvy, and gender-neutral society.” What do you think, will you be embracing any of the trends?